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History Applied
Many businesses, organisations and associations have stories and traditions they are proud of. To showcase their stories to the world, they employ historians to record, preserve, and tell their stories and histories to a wider audience. Why? Because they know that stories have value and convey a sense of their identity. History is a source of cultural wealth. Showcasing your history can provide a competitive advantage: it can help to strengthen your brand and reputation, create or strengthen a sense of identity, and make companies or associations stand out amongst a sea of similar organisations.
Every organisation, company or association – large and small, local and international – has a history and a story to tell. In this course students focus on creating deliverables based upon their own historical research created with a view to reconnecting partners with their own lost or hidden histories. They gain a sense of impact through the creation of real world assets – from archival handbooks to videos or signage mounted in Historical exhibitions and museum spaces – and they engage with questions around how public or commercial history differs from professional history.
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